Drew Littrell
Product Architecture and Systems Design
Principal Product Designer & Owner at Drew Littrell, LLC, focused on product architecture and systems design. I work with teams whose product has outgrown the structure holding it together. I also write about what AI changes: how things get built, and what people are for.
Selected essays
Essay Before the First Screen Product Schema Mapping is a product discovery method that extends user story mapping below actions, into the questions users must answer and the information they need to answer them. The output is a product schema — the shape of the problem a product must serve.
Part 1 The Transition Is Not the Destination AI is a general-purpose coordination technology. When coordination becomes cheap, the structures built around expensive coordination begin to wobble.
Work and Background
For the last fifteen years I've worked across product design, information architecture, and systems strategy. I co-owned BUILT from November 2019 through December 2024, where I led product and systems work for clients in consumer, finance, and education. Since November 2019, I have also run Drew Littrell, LLC, my independent product and systems design practice. I was Fractional CPO at Doorpass from January 2025 through June 2026.
I'm most useful when the brief is the whole system: a product that's grown past its original shape, or new tools that have changed what's worth building. The work is making the system clear enough that a team can move again.
Select clients
- Adobe
- Bridgewater
- Cornell
- Galaxy
- Nike
- Pearson
Contact
I work with founders and operators whose systems have grown harder to understand than they were to build. The full picture of how that works is on the services page.